Seals of Approval
Why Should I Want One?
A League Seal of Approval essentially means "We have the courage to be on the leading edge of equality and inclusion."
Seals will separate you from your competition, in four primary ways:
1. Brand/Positioning: Do you market your product or service to women, who make 85% of the buying decisions in the U.S. and who, by 2020, will control half of the wealth ($11T) in the U.S.? Additionally, 70% of women and 93% of Millenials prefer to purchase and invest in sustainable and ethical products. Having a Seal on your packaging, collateral, and digital presences will set you apart
2. Talent Acquisition: Women are in demand. Having a Seal will telegraph the talent markets this business is trying its best to foster an inclusive environment, a very important consideration for women, other diverse communities, and Millenials
3. Valuation: Investors of all sorts will understand this firm isn't just "pinkwashing;" it is the real deal and they should apply lower risk premiums against its future growth and profitability projections
4. Your Human Capital: Earning a Seal can increase the OPEX impacts of engagement: Productivity/Innovation increases, and Training, Talent Acquisition, and Health Care cost reductions
How Do I Earn One?
Seals can be earned by going through a Helix process. The respective metal level is determined by how well your company scores against the total number of potential points based on the particular Helix product. Note: your company does not need to apply for a Seal as part of a Helix review.
What gives the seals credibility?
First, they are difficult to earn, much like a "B Corp" status.
Helix criteria have been reviewed and endorsed by a former CIO of a $150B+ pension fund, ESG analysts, Simmons Leadership, and the former CHRO of TJX, with contributions from the #1 ranked US management thought-leader/professor
The Seals have also been endorsed by related, progressive organizations, such as The Mentor Method, and are currently under review at other influential associations.