Why Should I Want One?
A League of Allies Seal of Inclusion essentially means "We have the courage to be on the leading edge of equality and inclusion."
Seals will help you in four primary ways:
1. Brand/Positioning: Do you market your product or service to women or other diverse communities, who make 85% of the buying decisions in the U.S.? And were you aware that by 2020, women will control over half of the wealth, $13 trillion, in the U.S.? Additionally, 70% of women and 93% of Millenials prefer to purchase and invest in sustainable and ethical products. Having a Seal of Inclusion on your packaging, collateral, and digital presences will unquestionably set you apart
2. Talent Acquisition: Diverse communities, including women, are in demand! Having a Seal of Inclusion will telegraph to the talent markets this business is trying its best to foster an environment of belonging and values, very important considerations for these communities, and Millenials
3. Valuation: Investors of all sorts will understand this firm isn't just "pinkwashing;" it is the real deal and they should apply lower risk premiums against its future growth and profitability projections
4. Your Human Capital: Earning a Seal of Inclusion can increase the OPEX impacts of engagement: Productivity/Innovation increases, and Training, Talent Acquisition, and Health Care cost reductions
How Do I Earn One?
Seals can be earned by going through a Helix process. The respective metal level is determined by how well your company scores against the total number of potential points based on the particular Helix. Note: your company does not need to apply for a Seal as part of a Helix review.
What gives the seals credibility?
First, they are difficult to earn, much like a "B Corp" status.
Helix criteria have been reviewed and endorsed by a former Chief Investment Officer of a $160B+ AUM pension fund, the Portfolio Manager of a $20B AUM Asset Manager, ESG analysts, Simmons Leadership, and the former Chief Human Resources Officer of TJX (235k employees), with contributions from the #1 ranked US management thought-leader/professor.